Privacy Policy
Maverick Privacy Notice
Effective Date: July 7, 2023
Last Updated: July 7, 2023
Maverick USA, Inc. and its affiliates (“Cedar Rock Land and Cattle LLC”, “Maverick Transportation LLC”, and “Maverick Logistics LLC”) (collectively, “Maverick”, “we”, “our”) respect your privacy. This Privacy Notice describes the types of information we collect about users (“user”, “you”, your”) of our products and services, including, without limitation, your use of www. https://www.maverickusa.com, any other Maverick websites or made available to you by the Maverick or other components which hyperlink to this Privacy Notice, (the “Service(s)”), how we use the information, and with whom we share it. We also describe the rights you may have and how you can contact us about our privacy practices.
By accessing or using the Services, you signify that you have read, understood and agree to our collection, storage, use and disclosure of your Personal Information as described in this Privacy Notice. For further information on how we process your Personal Information, please see below.
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When this Privacy Notice Applies
This Privacy Notice applies to your “Personal Information,” which includes information that may identify you, and that we collect or which is derived from your interactions with our Services. Examples of Personal Information may include your name, your address, or an online identifier that could identify you (such as an IP address). Depending on where you live, Personal Information may have a different definition according to the local privacy laws in your area. This Privacy Notice applies to all types of Personal Information as defined by the local privacy laws that apply to you.
This Privacy Notice does not apply to:
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Third-party websites or services that may be linked within our Service. Any information you provide to those third-party websites are controlled by those third parties and are subject to their privacy policies. We encourage you to read their privacy policies carefully before giving them your information.
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Types of Personal Information We Collect
We collect and generate different types of Personal Information depending on how you use or interact with our Services. The categories and sources of Personal Information we collect and generate about you may include:
Demographic and Contact Information: Demographic and contact information that you provide to us. For example, we may collect information such as your name, mailing address, e-mail address, and telephone and fax number.
Webforms and Requests: Information you submit to us through online or interactive forms available within our Services. For example, you may “contact us,” submit feedback, request additional information about the Services provided, sign up for a mailing or other type of newsletter, or reach out to us regarding a question or concern.
Applicant/Candidate Employment Information: types of information that would be collected as part of an application for employment which include: educational background, employment background, job qualifications, information you include in curriculum vitae, resume or transcripts, and any supporting documentation attached to your resume, career interest areas and preferences, such as salary expectations, willingness to relocate, travel, preferred work location, preferences regarding what information you would like to receive from Maverick.
Websites: Information such as your username and password to enter certain sections of our websites or Services, unique identifiers, preference information (such as marketing preferences), browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site, operating system, date/time stamp, and clickstream data and other pieces of information. This is further described in Tracking Technologies subsection below.
Log Information: Usage details of our Services, including the address (or URL) where you came from before visiting us, which pages or features you visit or utilize, which browser you use, search terms you enter, and items you click on. We may also create usage statistics and monitor the traffic from your use or interaction with our Services.
Internet Protocol (IP) Addresses: Internet protocol (IP) addresses are unique identifiers automatically assigned to each computer when logging onto the Internet. We generally collect IP address information from visitors using or interacting with the Services and we log them for system administration purposes. In some cases, as described below, we may also use IP addresses to serve you ads on third party websites regarding our Services that may be of interest to you based upon your use or interaction with the Services if you have opted-in to certain types of cookies. You can always adjust your Cookie Settings or your individual browser’s settings.
Location Information: Your location information may be collected in a variety of ways depending on how you use or interact with our Services. For example, location information can be derived from your IP address, location information associated with your use of a device, or other location-based components and content embedded in our Services.
Business Interactions: Information derived from your business-related requests, communications, and dealings we have with you, or the company/organization you work(ed) for or are associated with. This may include your job title, business contact information (phone, email, fax, and address), information about products or Services you expressed an interest in or purchased from us, or that we have purchased from you or your company/organization, and other information needed to verify your ability to conduct business with us.
Financial and Payment Information: In certain circumstances, we may collect payment and/or credit application information. If a credit card is used to purchase, we may collect information necessary to process the credit card transaction, such as the credit card type, number, and expiration date. We also may collect payment information through our trusted payment vendors and applications, like PayPal.
Social Media: Our Services may link to our pages or accounts on third party social media networks (“social media”) but our Services do not use social media plug-ins. If you choose to interact with us on social media, we may collect the information you publish or submit. Note that this information is also governed by the privacy policies of the respective companies offering the social media service.
Video Recording and Photographs: If you choose to use certain portions of our Services which involve video and/or photography, we will collect this Personal Information from you in order to provide you with the Services you have requested. If you are an employee or contractor, please also see our DriveCam Privacy Policy and Consent to learn more.
Customer Support, Product Research, and Feedback: When you reach out to us such as to obtain support, give us feedback about the Service and our Providers, or participate in optional satisfaction surveys, product research (including user testing), we may also collect information that you choose to share.
Types of Users
Based on the type of user you are, and which components of our Services you utilize, we may also collect additional types of Personal Information such as:
Users of Online Services: How you use and interact with our online Services, such as the date of your last login, the type of content that you viewed or accessed, pages you viewed, features you use, your browser and device type, error reports, and any links you click on to leave or interact with the Service.
Customers: How you interact with our Customer Online application. This Customer Online application and report tool gives you access to login information and load status information.
Prospective Applicants or Employees: Information related to your prospective employment with us including but not limited to work history, education, the contents of your resume, references. Additionally, through our employment verification page, we collect information to provide to prospective employers of Maverick drivers to confirm their driving status with Maverick. This also may include text message updates by phone, should you decide to opt-in to such messaging.
Personal Information Obtained From Third Parties.
We may also get Personal Information about you from other third parties where permitted by applicable law. For example, we may receive Personal Information about you from our customers (who may be your employer) to enable us to validate your eligibility to use the Service. This information may include your name, work email address, postal code, date of birth, gender, race/ethnicity, employee ID number or code (if applicable), employment start and end dates, department, title, job code (if applicable), office location, performance information, or survey information about your work satisfaction and related topics.
Cookies and Tracking Technologies:
Our Services may incorporate tracking technologies to provide you with certain functionalities, which collect or generate Personal Information about you when you interact with us.
Cookies: A cookie is a small file placed on your hard drive by some of our web pages. HTML5 local stored objects may store larger amounts of information on your browser. When you access the Service, either through our mobile applications or website, certain information (including computer and connection information, mobile application use, browser type and version, operating system and platform details, and the time of accessing the Service) is automatically collected. We, or third parties we do business with, may use cookies to help us analyze our web page flow, customize the Service, content, and advertising, measure promotional effectiveness, and promote trust and safety. This information will be collected every time you access the Services and it will be used for the purposes outlined in this Privacy Notice.
Tags: Pieces of code, or tags, which gather information about users. For example, tags are used on our websites to better understand online usage patterns and trends. We may also use tags in our emails or newsletters to count how many of those messages are read.
Widgets: Small components embedded within our Services which enable you to use certain functionalities.
Google Analytics: Google Analytics uses cookies to collect data such as time of visit, website pages visited, time spent on each Maverick website page, IP address, URL, and type of operating system. To learn more about how Google Analytics collects and processes Personal Information, please visit www.google.com/policies/privacy/partners. To opt out of having your activity available to Google Analytics, you can download the Google Analytics opt-out browser add-on.
Facebook Messaging: This allows visitors who are logged into Facebook to message recruiters on our website.
Web Beacons: Web beacons are electronic images placed in the code of a webpage, application or email that allow us to monitor things such as user activity and site traffic. Web beacons may be used to track the traffic patterns of users from one page to another in order to maximize web traffic flow.
Advertising: We may engage third party service providers who utilize tracking technologies to serve you advertisements that you may be interested in. Some of these advertisements may be personalized to you, meaning that the advertisements are intended to be relevant to you based on what we, or the third party service providers, know about you.
Your Settings and Preferences:
You can reduce the information cookies and other technologies collected from your device by changing your browser settings to notify you when a cookie is being set or updated, or to block cookies altogether. Some browsers also allow you to control local stored objects through your browser settings. More information about how to do this may be found at www.allaboutcookies.org/manage-cookies or in the “Help” section of your browser. If you choose to block cookies, your use of the Service may be impacted.
If you would like more information about this and to know your choices about not having this information used by these companies, please visit: the Digital Advertising Alliance’s website, https://www.aboutads.info/, or the Network Advertising Initiative’s website, http://networkadvertising.org/consumer/opt_out.asp.
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How We Use Personal Information
Depending on what Services you use and how you interact with us, we may use your Personal Information in the following ways. If you live in certain jurisdictions (including but not limited to the European Union), we may not process your Personal Information unless you first provide us with your consent to do so.
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To administer the Services;
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To manage business transactions;
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To respond to your inquires and provide information about the Services;
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To send you marketing information;
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To send you advertisements you may be interested in;
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To improve the Services and user experience;
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If we are involved in a merger, acquisition, or sale of our assets (or a portion thereof), it may impact how we process your Personal Information. In such an instance, we will comply with all applicable laws and treat your Personal Information accordingly;
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To maintain records relating to your account;
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To manage our relationship and communicate with you and our customers about new features and Services that we may offer;
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To respond to inquiries and resolve disputes;
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To carry out analytics, quality control, security processes and similar activities, in order to identify and develop potential improvements to the Services;
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To aggregate claim information and analyze outcomes for the Services;
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To measure your satisfaction with Maverick through surveys, feedback and ratings;
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To process payments from you in certain circumstances;
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To prevent, detect, and prosecute illegal or fraudulent activity on the Service; and
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Other uses required to do so by law, for example in order to maintain accounting records, compliance with applicable retention obligations, for purposes of reporting obligations, to respond to lawful requests by public authorities, to investigate potential breaches and to protect our rights, property, safety and those of our users.
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When permitted by law, we may also enhance or combine information about you, including your Personal Information, with information about you that we obtain from third parties for the same purposes described in this Privacy Notice.
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How We Disclose Personal Information
We may disclose your Personal Information to the following third parties, and for the following reasons, in accordance with applicable law:
Maverick Transportation Affiliates and Employees: To our related entity affiliates, and our employees, in order to provide you with the Services.
Links to/From Third-Party Website: As a resource to our users, we may provide links to/from other unaffiliated websites or services within our Services. If you choose to visit such third-party websites or services, please note that any information you submit to them is not subject to this Privacy Notice.
Service Providers: To third party service providers that we hire to help us administer and provide the Services to you. These third parties are required to treat your Personal Information in accordance with appropriate contractual and legal privacy and security requirements. We may share your personal information with companies and individuals that provide services on our behalf of us or help us such as customer support, hosting, payment processing, and analytics.
Other Third Parties. When the personal information you provide will be shared with any third parties that you authorize to receive such information.
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International Data Transfers
Our headquarters is in the United States and we have service providers in other countries. Your personal information may be transferred to the United States or other locations outside of your state, province, or country where privacy laws may not be as protective as those in your state, province, or country.
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How We Protect Personal Information
Maverick maintains technical, physical and organizational safeguards to ensure an appropriate level of security and confidentiality for your information, in accordance with our policies and applicable laws. However, no service or online platform is 100% secure. In addition, any unencrypted communications you send to us cannot be protected completely against unauthorized access, nor is Maverick responsible for unauthorized access to your information when sent to your personal email address, upon your request. You are responsible for maintaining the security of your devices and online accounts, including by not sharing your password or credentials for the Service with others.
Within our organization, only those personnel for whom access is necessary due to their role, task or function will be granted access to your Personal Information.
Do Not Track:
Your browser settings may allow you to automatically transmit a Do Not Track signal to websites and other online Services you visit. We do not alter our practices when we receive a Do Not Track signal from a visitor’s browser. To find out more about Do Not Track, please visit https://www.allaboutdnt.com.
How to control your communications preferences:
You can stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt out of service-related communications (e.g., account verification, transactional communications, technical and security notices)
If you opt-in to receive recruitment communications from us, you can also opt-out of text messages by replying STOP or contact us at our information listed below.
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Retention of Personal Information
Information that we collect will be retained in a personally identifiable form for as long as necessary for the purposes described above, after which it will be deleted or maintained in a non-personally identifiable form. We may retain information in order to comply with our legal obligations (such as tax, accounting or health privacy purposes). If you have any questions about applicable retention periods, please contact us.
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Minors
The Service is not directed to, and we do not knowingly collect personal information from, anyone under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us. We will delete such information from our files as soon as reasonably practicable. If you think that we have collected Personal Information via an online Service from a child under the age of 13, please contact us.
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Updates To Our Privacy Notice
This Privacy Notice may be updated periodically to reflect changes in our information practices. If we make any significant changes to our Privacy Notice, we will provide you notice by communication channels such as posting a notice on our website or sending you an email. In the event that we use your Personal Information for other purposes not specified in this Privacy Notice, we will notify you. You can see when this Privacy Notice was last updated by checking the “last updated” date displayed at the top of this Privacy Notice. Please review any changes carefully We encourage you to periodically review this Privacy Notice for the latest information on our privacy practices
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Notice for California Residents
This Section applies to our collection and use of “Personal Information” if you are a resident of California (as used in this section, a “consumer”), as required by the California Consumer Privacy Act of 2018 and its implementing regulations (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), where “Personal Information” has the definition set forth in the CCPA. This Section describes (1) the categories of Personal Information collected and disclosed by us, (2) your privacy rights, and (3) how to exercise your rights.
Maverick makes the following disclosures regarding the categories of Personal Information (enumerated in Section 1798.140(o)(1) of the CCPA) that we have collected within the last 12 months through our website
Categories of Information We Collect
We have collected the following categories of personal information from California residents within the last 12 months. The sources from which we obtain this information and the ways in which we use this information are set forth in our general Privacy Notice above. We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
Category of Personal Information |
Category of Source from which Personal Information is Collected |
Purpose of Collection |
Third Parties to whom Personal Information is Disclosed for a Business Purpose |
Third Parties to whom Personal Information is Sold or Shared |
Retention Period |
Identifiers: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, and driver’s license number. |
Directly from user; cookies and other tracking technologies |
To operate and make our services available to our users |
Service Providers |
We sell names and email addresses to our marketing partners. We share this category of information with third parties for purposes of cross-context behavioral advertising |
We will retain this category of your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Notice, or for as long as we are legally required to retain it. |
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information. |
Directly from user |
To operate and make our services available to our users, billing, identification and authentication, to contact users about their use of the Service |
N/A |
We sell names and email addresses to our marketing partners. We share this category of information with third parties for purposes of cross-context behavioral advertising |
We will retain this category of your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Notice, or for as long as we are legally required to retain it |
Protected classification characteristics under California or federal law: Age (40 years or older), citizenship, religion or creed, marital status, medical condition, physical or mental disability, and sex. |
Directly from user |
To operate and make our services available to our users |
N/A |
We do not sell or share this category of Personal Information |
We will retain this category of your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Notice, or for as long as we are legally required to retain it. |
Commercial information: Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
Directly from user |
To operate and make our services available to our users |
N/A |
We do not sell or share this category of Personal Information |
We will retain this category of your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Notice, or for as long as we are legally required to retain it |
Activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. |
Directly from user |
To operate and make our services available to our users |
N/A |
We do not sell or share this category of Personal Information |
We will retain this category of your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Notice, or for as long as we are legally required to retain it. |
Internet or other similar network activity: Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. |
Cookies and other tracking technologies |
To improve the content and functionality of our services and website; to conduct data analytics |
Service Providers |
We do not sell this category of Personal Information. However, we share this category of Personal Information with third parties for purposes of cross-context behavioral advertising |
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Geolocation data: Physical location or movements. |
Cookies and other tracking technologies |
To operate and make our services available to our users |
N/A |
We do not sell or share this category of Personal Information |
We will retain this category of your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Notice, or for as long as we are legally required to retain it |
Sensory data: Audio, electronic, visual information. |
Cookies and other tracking technologies |
To operate and make our services available to our users |
N/A |
We do not sell or share this category of Personal Information |
We will retain this category of your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Notice, or for as long as we are legally required to retain it. |
Professional or employment-related information: For example, current or past job history or performance evaluations. |
Directly from user |
To manage and administer employment and hiring. |
N/A |
We do not sell or share this category of Personal Information |
We will retain this category of your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Notice, or for as long as we are legally required to retain it |
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Inferences drawn from other personal information Profile reflecting a person’s preferences, |
Internally derived |
To conduct analytics, and business and product development |
N/A |
We do not sell or share this category of Personal Information |
We will retain this category of your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Notice, or for as long as we are legally required to retain it. |
Sensitive Personal Information Social security, driver’s license, state identification card, or passport number; account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; and precise geolocation; |
Directly from user |
To operate and make our services available to our users |
N/A |
We do not sell or share this category of Personal InformationMaverick does not collect or process Sensitive Personal Information for the purpose of inferring characteristics about a consumer. |
We will retain this category of your Personal Information only for as long as we reasonably consider it necessary for achieving the purposes set out in this Privacy Notice, or for as long as we are legally required to retain it |
If you are a California resident you have the following rights:
Privacy Right |
Description |
Notice |
The right to be notified of what categories of Personal Information will be collected at or before the point of collection and the purposes for which they will be used and shared. |
Know |
The right to request the categories of Personal Information that we collected in the previous twelve (12) months, the categories of sources from which the Personal Information was collected, the specific pieces of Personal Information we have collected about you, and the business purposes for which such Personal Information is collected and shared. You may also have the right to request the categories of Personal Information which were disclosed for business purposes, and the categories of third parties in the twelve (12) months preceding your request for your Personal Information. |
Delete |
The right to have your Personal Information deleted. However, please be aware that we may not fulfill your request for deletion if we (or our service provider(s)) are required or permitted to retain your Personal Information for one or more legally permitted purposes, such as: (1) to complete a transaction for which the Personal Information was collected, provide a good or service requested by you, or complete a contract between us and you; (2) to ensure our website integrity, security, and functionality; (3) to comply with applicable law or a legal obligation, or exercise rights under the law (including free speech rights); or (4) to otherwise use your Personal Information internally, in a lawful manner that is compatible with the context in which you provided it. |
Correct |
You have the right to request that we correct any incorrect personal information that we collect or retain about you, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see below), we will correct (and direct any of our service providers that hold your data on our behalf to correct) your personal information from our records, unless an exception applies. We may deny your correction request if (a) we believe the personal information we maintain about you is accurate; (b) correcting the information would be impossible or involve disproportionate; or (c) if the request conflicts with our legal obligations. |
To Opt Out of Sales or Sharing of Personal Information |
You have the right to opt-out of the sale and sharing of your Personal Information. When you opt out of sharing, we will not share your Personal Information with third parties for purposes of cross-context behavioral advertising. To exercise your right to opt-out of the sale and sharing of your personal information Per Current Regulations and CPRA Effective Jan. 1, 2023] Opt-Out Interactive Form We do not have actual knowledge that we sell the personal information of consumers under 16 years of age. |
Limit Use of Sensitive Personal Information |
You have the right to limit the use or disclosure of Sensitive Personal Information if Sensitive Personal Information is collected or processed for the purpose of inferring characteristics about a consumer. Maverick does not collect or process Sensitive Personal Information for the purpose of inferring characteristics about a consumer. |
How you can exercise your California Rights
Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a request related to your Personal Information. You may also make a request on behalf of your minor child.
You may only make a request to know twice within a 12-month period. The request must:
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Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
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Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it
We must verify your identity before fulfilling your requests. If we cannot initially verify your identity, we may request additional information to complete the verification process. We will only use Personal Information provided in a request to verify the requestor’s identity. If you are an authorized agent making a request on behalf of a California consumer, we will also need to verify your identity, which may require proof of your written authorization or evidence of a power of attorney.
We endeavor to respond to requests within the time period required by applicable law. If we require more time, we will inform you of the reason and extension period in writing.
We will deliver our written response electronically via e-mail.
We do not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity and confirm the Personal Information relates to you. Making a verifiable consumer request does not require you to create an account with us.
We may deny certain requests, or only fulfill some in part, as permitted or required by law. For example, if you request to delete Personal Information, we may retain Personal Information that we need to retain for legal purposes.
To exercise your California rights to know, delete, and correct described in this section, please contact us at
[1-833-771-1357] and policies@maverickusa.com.
To exercise your right to opt-out of the sale and sharing of your Personal Information Opt-Out Interactive Form
Maverick will not discriminate against you in the event you exercise any of the aforementioned rights under CCPA, including, but not limited to, by:
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denying goods or services to you;
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charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties;
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providing a different level or quality of goods or services to you; or
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suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
Accessibility
The Notice is available to consumers with disabilities. To access this Notice in an alternative downloadable format, please click here.
California Shine the Light Law
Under California Civil Code Section 1798.83, individual customers who reside in California and who have an existing business relationship with us may request information about our disclosure of certain categories of personal information to third parties for the third parties’ direct marketing purposes, if any.
To make such a request, please contact us using the information below. Please be aware that not all information sharing is covered by these California privacy rights requirements and only information on covered sharing will be included in our response. This request may be made no more than once per calendar year.
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Retention of Your Personal Information
We will keep your personal information for the period necessary to fulfill the purposes described in this Privacy Notice unless a longer retention period is permitted or required by law.
In specific circumstances, we may store your personal information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges, or if we reasonably believe there is a prospect of litigation relating to your personal information or dealings.
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How to Contact Us
If you have questions about this Privacy Notice information practice, or how Maverick handles your information or would like to exercise your rights, please reach out by emailing or writing to us at:
Maverick USA
PO Box 16173, Little Rock, AR 72231
501-945-6130